Apple reinvents the… wheel

I have been following the development of the iPhone very carefully lately, and i am partly excited, partly intrigued.

First of all, the thing is a beauty. Apple is doing with the rectangle what Nintendo did to the cube with Gamecube. But of course, the iPhone is more than just a rectangle… anything else would be like calling it innovative to joke about the name of Wii.

Well, let’s get back to the point, shall we?

Right - the iPhone. Lets go down to the basics; the iPhone comes with:

A camera
MP3
A phone (essential, but hardly the most important feature anymore)
Messaging
Surfing
Movies
Games

I could make this a long list, but this is enough to state my point:

The iPhone doesn’t bring anything new to the market.
…Let’s take a break to slow down that heartrate of your’s.

It’s always entertaining to watch how the markets reacts when Apple releases a new product to the market, it practically starts to boil. It doesn’t really matter what they released, they could release a automatic toothbrush and it would still be all over the news, not to mention every online community existing.

Now, let me explain myself. Apple has hardly ever brought technology that have new features to the market. Where Nokia/Sony Ericsson/Microsoft and other companies has been aiming for improving the technical aspects for their products, has Apple been improving the design. Apple practically invented the expressions “Shiny” and “Glossy”. Take a look at any of their products, the computers, the iPod, or the new iPhone. None of them are really technically impressive - other companies has done what Apple has done in techonology for centuries, only better.

But the design part… Apple has always been a step ahead. When Dell, Compaq and Hewlett-Packard shipped amazing techonogy in grey/boxes, Apple flirted with people who wanted something that actually looked good on their desk. The Mp3 player iPod is pretty much the same, a clean, nice and practical design that has made product legendary. iPhone is just another product in the line - Apple have created a amazing looking phone, and that’s excactly what people was expecting and wanted from them.

By the way, i am definatley buying one… the iPhone is smoking hot.